Profit Vows ("we", "our", or "us") is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, how long we retain it, and what your rights are under UK GDPR.
By using our website or submitting an enquiry, you acknowledge that you have read and understood this policy.
Profit Vows is a UK-based business management consultancy specialising in financial analysis and profit strategy for wedding industry businesses. We are the data controller for all personal data collected through this website.
For any data-related queries, please contact us at: hello@profitvows.co.uk
When you complete our contact or enquiry form, we collect the following information:
Identity & Contact Data: Your business name and email address.
Business Data: Your website URL, industry type, and the package you are enquiring about.
Communication Data: Any additional information you choose to provide in the message field.
Financial Data (at intake stage only): Where you proceed to purchase a report, you will provide financial records such as bank statements, invoices, and expense data. This data is used solely to produce your bespoke report and is not stored beyond delivery.
We use your personal data only for the following purposes:
To respond to your enquiry — processing your contact form submission and getting in touch with next steps.
To deliver the consultancy service — analysing the financial data you provide and producing your bespoke report.
To comply with legal obligations — maintaining records as required by applicable UK law.
We do not use your data for automated decision-making, profiling, or unsolicited marketing without your explicit consent.
We use essential cookies to ensure our website functions correctly. These cookies do not track you across third-party sites and do not collect personal data for advertising purposes.
By accepting cookies on our site, you consent to their use. You may withdraw consent at any time by clearing your browser cookies, though this may affect website functionality.
We take the security of your data seriously. All data submitted to Profit Vows is handled with appropriate technical and organisational measures to prevent unauthorised access, disclosure, or loss.
Any financial data provided during the analysis intake process is handled confidentially and is not shared with any third party. Once your report has been delivered and our engagement is complete, financial intake data is securely deleted.
We do not sell, rent, or trade your personal data with any third party. Your data will never be passed to advertisers or marketing companies.
In limited circumstances, we may share data with trusted service providers who assist in operating our website (such as our website hosting provider, Netlify), strictly for operational purposes and under appropriate data processing agreements.
Contact form submissions and correspondence are retained for up to 24 months to allow us to respond to any follow-up queries.
Financial intake data provided for the purpose of report production is deleted within 30 days of report delivery.
You may request earlier deletion at any time — see Your Rights below.
You have the following rights in respect of your personal data:
Right of Access — You may request a copy of the personal data we hold about you.
Right to Rectification — You may request correction of any inaccurate or incomplete data.
Right to Erasure — You may request deletion of your personal data, subject to any legal retention obligations.
Right to Restrict Processing — You may ask us to pause processing of your data in certain circumstances.
Right to Object — You may object to processing based on our legitimate interests.
To exercise any of these rights, please contact us at hello@profitvows.co.uk. We will respond within 30 days.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
We may update this Privacy Policy from time to time. Any material changes will be reflected in the "Last Updated" date at the top of this page. Continued use of our website following any changes constitutes acceptance of the updated policy.